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Part of the book series: Schriften des Center for Controlling & Management (CCM) (SCCM, volume 40)
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Table of contents (5 chapters)
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Front Matter
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Back Matter
About this book
About the author
Bibliographic Information
Book Title: Markencontrolling
Book Subtitle: Ein verhaltensorientierter Beitrag zur Rationalitätssicherung einer identitätsorientierten Markenführung
Authors: Stephan Braun
Series Title: Schriften des Center for Controlling & Management (CCM)
DOI: https://doi.org/10.1007/978-3-8349-6611-7
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011
Softcover ISBN: 978-3-8349-2849-8Published: 15 March 2011
eBook ISBN: 978-3-8349-6611-7Published: 19 March 2011
Edition Number: 1
Number of Pages: XVII, 231
Number of Illustrations: 8 b/w illustrations
Topics: Marketing, Accounting/Auditing