Effective Strategy Implementation

1. Front Matter

   Pages I-XXIII

   PDF

2. Effective Brand Strategy Implementation: Review of Literature and Avenues for Future Research

   • Adele J. Huber

   Pages 9-42

3. The Strategy Implementation Capability (SIC) Scale: A Learning-Based Measure of How To Make Strategy Implementation Effective

   • Adele J. Huber

   Pages 43-90

4. How Innovative Marketing Strategies Translate into Firm Performance: The Key Role of Firms' Strategy Implementation Capabilities

   • Adele J. Huber

   Pages 91-131

Adele J. Huber discovers that a firm’s strategy implementation capabilities are a key driver of the strategies' performance outcomes. Drawing on organizational learning theory, she identifies the organizational abilities and processes that constitute a firm's Strategy Implementation Capability construct and shows empirically that the concept is very valuable in explaining how innovative strategies translate into a firm's performance. Her findings are particularly interesting for managers and researchers who focus on strategy formulation and execution. They also show the relation between strategy implementation and competitive advantage.

• Marketing
• Organizational capabilities
• Organizational learning theory
• Scale development
• brand strategy

Dr. Adele J. Huber wrote her dissertation under the supervision of Prof. Dr. Alexander Haas at the University of Bern (Switzerland). She works as a management consultant, focusing on marketing and brand strategy development and execution.

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