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Book Title: Die Kunst moderner Markenführung
Book Subtitle: Die „Marke Obama“ als Wegweiser für erfolgreiches Marketing
Authors: Sarah Antwerpes
DOI: https://doi.org/10.1007/978-3-8349-6196-9
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011
Softcover ISBN: 978-3-8349-2571-8Published: 27 January 2011
eBook ISBN: 978-3-8349-6196-9Published: 19 March 2011
Edition Number: 1
Number of Pages: X, 102
Number of Illustrations: 5 b/w illustrations
Topics: Marketing