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Table of contents (4 chapters)
Keywords
About this book
About the author
Bibliographic Information
Book Title: Innovationsakzeptanz von Smartphones bei chinesischen Konsumenten
Book Subtitle: Eine Analyse der Einflussfaktoren
Authors: Franziska Götze
Series Title: Forschungsgruppe Konsum und Verhalten
DOI: https://doi.org/10.1007/978-3-8349-6112-9
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011
Softcover ISBN: 978-3-8349-2652-4Published: 14 October 2010
eBook ISBN: 978-3-8349-6112-9Published: 09 November 2010
Series ISSN: 2628-2038
Series E-ISSN: 2628-2046
Edition Number: 1
Number of Pages: XXIII, 324
Number of Illustrations: 13 b/w illustrations
Topics: Marketing