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Table of contents (26 chapters)
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Front Matter
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Strategic Issues in Advertising, Branding and Communication
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Front Matter
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Advertising and Communication Content
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Front Matter
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Advertising and Computer Games
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Front Matter
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Advertising, Branding and Communication on the Internet
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Front Matter
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About this book
Reviews
About the authors
Prof. Dr. Sandra Diehl is Professor at the Department of Media and Communication Sciences at the University of Klagenfurt, Austria.
Prof. Dr. Shintaro Okazaki is Professor at the Department of Finance and Marketing Research at the Autonomous University of Madrid, Spain.
Bibliographic Information
Book Title: Advances in Advertising Research (Vol. 1)
Book Subtitle: Cutting Edge International Research
Editors: Ralf Terlutter, Sandra Diehl, Shintaro Okazaki
Series Title: European Advertising Academy
DOI: https://doi.org/10.1007/978-3-8349-6006-1
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2010
Hardcover ISBN: 978-3-8349-2111-6Published: 25 June 2010
eBook ISBN: 978-3-8349-6006-1Published: 27 August 2010
Series ISSN: 2626-0328
Series E-ISSN: 2626-0336
Edition Number: 1
Number of Pages: XII, 412
Topics: Business Strategy/Leadership, Business and Management, general, Sales/Distribution, Marketing