Authors:
- Wirtschaftswissenschaftliche Studie
- Includes supplementary material: sn.pub/extras
Part of the book series: Innovatives Markenmanagement (INMA, volume 40)
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Table of contents (4 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Mannheim, Germany
Uwe Schnetzer
About the author
Bibliographic Information
Book Title: Wirkung von Preisen und Werbung als Instrumente des Revenue Managements
Book Subtitle: Eine empirische Untersuchung am Beispiel von integrierten Reiseveranstaltern
Authors: Uwe Schnetzer
Series Title: Innovatives Markenmanagement
DOI: https://doi.org/10.1007/978-3-8349-4501-3
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2012
Softcover ISBN: 978-3-8349-4500-6Published: 03 October 2012
eBook ISBN: 978-3-8349-4501-3Published: 03 October 2012
Series ISSN: 2627-1109
Series E-ISSN: 2627-1117
Edition Number: 1
Number of Pages: XXIV, 219
Number of Illustrations: 39 b/w illustrations
Topics: Marketing