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Table of contents (5 chapters)
Keywords
About this book
Authors and Affiliations
About the author
Dr. Sandra Meister holds a PhD in business administration from Prof. Dr. Claudia Fantapié Altobelli, Chair of Marketing at the Helmut Schmidt University in Hamburg. She is a marketing- and media professional with extensive experience in the consumer goods industry.
Bibliographic Information
Book Title: Brand Communities for Fast Moving Consumer Goods
Book Subtitle: An Empirical Study of Members‘ Behavior and the Economic Relevance for the Marketer
Authors: Sandra Meister
DOI: https://doi.org/10.1007/978-3-8349-4055-1
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden 2012
Softcover ISBN: 978-3-8349-4054-4Published: 07 April 2012
eBook ISBN: 978-3-8349-4055-1Published: 10 April 2012
Edition Number: 1
Number of Pages: XXIV, 292
Number of Illustrations: 33 b/w illustrations
Topics: Marketing