Interdependencies in the Discovery and Adoption of Facebook Applications

1. Front Matter

   Pages 1-1

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2. Introduction

   • Philip Mayrhofer

   Pages 1-20

3. Capture and curation of a data set on Facebook applications

   • Philip Mayrhofer

   Pages 21-37

4. Descriptive analysis of secondary interdependencies

   • Philip Mayrhofer

   Pages 38-87

5. Interdependencies between users

   • Philip Mayrhofer

   Pages 88-115

6. Interdependencies between applications

   • Philip Mayrhofer

   Pages 116-143

7. Summary and conclusion

   • Philip Mayrhofer

   Pages 144-147

8. Back Matter

   Pages 8-8

   PDF

Facebook Platform is a prominent example of an internet-based service for which third-party developers can offer small add-on programs, which are often referred to as applications. The distribution of success of applications is highly skewed. This market structure with few blockbuster applications and a long-tail of unpopular ones is common in the media, entertainment and software industries. Philip Mayrhofer compiled individual-level survey data as well as an original panel data set of Facebook applications in order to examine the market for Facebook applications in detail. Specifically he identifies interdependencies such as bandwagon effects between users and spillovers between applications and analyzes whether they contribute to the concentrated market structure. ​

• Bandwagon effects
• Facebook Platform
• Innovation
• Market structure analysis
• Spillover effects

• München, Germany

  Philip Mayrhofer

Dr. Philip Mayrhofer obtained his doctorate degree at the Institute for Innovation Research, Technology Management and Entrepreneurship (Ludwig-Maximilians-Universität München) under the supervision of Prof. Dietmar Harhoff, Ph. D..

 

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