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Interdependencies in the Discovery and Adoption of Facebook Applications

An Empirical Investigation

  • Book
  • © 2013

Overview

Authors:
  1. Philip Mayrhofer

    1. München, Germany

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  • Publication in the fields of management and industrial organization
  • Includes supplementary material: sn.pub/extras

Part of the book series: Innovation und Entrepreneurship (INNOV)

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Table of contents (6 chapters)

  1. Front Matter

    Pages 1-1
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  2. Introduction

    • Philip Mayrhofer
    Pages 1-20

  3. Capture and curation of a data set on Facebook applications

    • Philip Mayrhofer
    Pages 21-37

  4. Descriptive analysis of secondary interdependencies

    • Philip Mayrhofer
    Pages 38-87

  5. Interdependencies between users

    • Philip Mayrhofer
    Pages 88-115

  6. Interdependencies between applications

    • Philip Mayrhofer
    Pages 116-143

  7. Summary and conclusion

    • Philip Mayrhofer
    Pages 144-147

  8. Back Matter

    Pages 8-8
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Keywords

About this book

Facebook Platform is a prominent example of an internet-based service for which third-party developers can offer small add-on programs, which are often referred to as applications. The distribution of success of applications is highly skewed. This market structure with few blockbuster applications and a long-tail of unpopular ones is common in the media, entertainment and software industries. Philip Mayrhofer compiled individual-level survey data as well as an original panel data set of Facebook applications in order to examine the market for Facebook applications in detail. Specifically he identifies interdependencies such as bandwagon effects between users and spillovers between applications and analyzes whether they contribute to the concentrated market structure. ​

Authors and Affiliations

  • München, Germany

    Philip Mayrhofer

About the author

Dr. Philip Mayrhofer obtained his doctorate degree at the Institute for Innovation Research, Technology Management and Entrepreneurship (Ludwig-Maximilians-Universität München) under the supervision of Prof. Dietmar Harhoff, Ph. D..

 

Bibliographic Information

  • Book Title: Interdependencies in the Discovery and Adoption of Facebook Applications

  • Book Subtitle: An Empirical Investigation

  • Authors: Philip Mayrhofer

  • Series Title: Innovation und Entrepreneurship

  • DOI: https://doi.org/10.1007/978-3-8349-3887-9

  • Publisher: Springer Gabler Wiesbaden

  • eBook Packages: Business and Economics, Business and Management (R0)

  • Copyright Information: Springer Fachmedien Wiesbaden 2013

  • Softcover ISBN: 978-3-8349-3886-2Published: 12 December 2012

  • eBook ISBN: 978-3-8349-3887-9Published: 13 December 2012

  • Series ISSN: 2627-1168

  • Series E-ISSN: 2627-1184

  • Edition Number: 1

  • Number of Pages: XVII, 172

  • Number of Illustrations: 23 b/w illustrations

  • Topics: Innovation/Technology Management

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