Overview
- Globalization internationalization overseas subsidiaries Corporate culture intercultural interaction
- National culture local adaptation
- Modernization of corporate values as result of internationalization new economy
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Table of contents (8 chapters)
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Front Matter
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Introduction
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PART TWO
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Back Matter
About this book
What kind of corporate- and intercultural problems do German companies encounter on the path towards globally operating enterprises? To what extent should they hold on to, adjust or abandon their long-established values and practices in a new business environment? What must they particularly expect while expanding into the Russian market? Ghenadie Anghel delivers answers to these questions on the basis of revealing interviews with general directors and senior executives of 27 Russian subsidiaries of large DAX-listed companies as well as medium-sized hidden champions. Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â
About the author
After his master’s degree in Global Studies in Germany, South Africa and India, Dr. Ghenadie Anghel obtained his doctorate from the Albert-Ludwigs-Universität Freiburg under the supervision of Prof. Dr. Hermann Schwengel.
Bibliographic Information
Book Title: Doomed to Internationalization and Modernization of Corporate Culture
Book Subtitle: The Russian Experience of German Firms
Authors: Ghenadie Anghel
DOI: https://doi.org/10.1007/978-3-8349-3498-7
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2012
Softcover ISBN: 978-3-8349-3497-0Published: 13 January 2012
eBook ISBN: 978-3-8349-3498-7Published: 03 January 2012
Edition Number: 1
Number of Pages: XVI, 261
Number of Illustrations: 53 b/w illustrations
Topics: Business Strategy/Leadership