Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and demands of elderly people. Samah Abu-Assab verifies two existing research methods and suggests a new one for determining the preferences of elderly people. The new method seems to be promising and adequate for the elderly target group.

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Authors and Affiliations

Cottbus, Germany

Samah Abu-Assab

About the author

Dr. Samah Abu-Assab graduated under the supervision of Prof. Dr. Daniel Baier at the Department of Marketing and Innovation Management of the Brandenburg University of Technology Cottbus.

Bibliographic Information

Book Title: Integration of Preference Analysis Methods into QFD for Elderly People
Book Subtitle: A Focus on Elderly People
Authors: Samah Abu-Assab
DOI: https://doi.org/10.1007/978-3-8349-7075-6
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2012
Softcover ISBN: 978-3-8349-3233-4Published: 16 March 2012
eBook ISBN: 978-3-8349-7075-6Published: 06 March 2012
Edition Number: 1
Number of Pages: XXV, 223
Topics: Business Strategy/Leadership

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Table of contents (8 chapters)

Front Matter

Back Matter

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