Overview
- Authors:
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Dirk Morschett
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Hanna Schramm-Klein
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Joachim Zentes
- 20 lessons on key issues of strategic international management, accompanied by comprehensive case studies
- Request lecturer material: sn.pub/lecturer-material
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Table of contents (21 chapters)
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Introduction & Basic Definitions
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- Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
Pages 1-5
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Introduction to Strategic International Management
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- Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
Pages 9-28
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- Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
Pages 29-50
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- Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
Pages 51-70
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- Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
Pages 71-91
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The External Environment
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- Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
Pages 95-112
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- Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
Pages 113-132
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- Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
Pages 133-154
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International Coordination
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Front Matter
Pages 155-155
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- Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
Pages 157-180
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- Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
Pages 181-202
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- Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
Pages 203-220
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- Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
Pages 221-238
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Foreign Operation Modes
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Front Matter
Pages 239-239
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- Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
Pages 241-260
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- Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
Pages 261-278
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- Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
Pages 279-299
About this book
The first edition of thisbookhas beensold within less than one year so that a second edition became necessary. In this second edition, all chapters have been updated, all case studies revised and recent data were integrated. The concept, as it is described below and in the introductory chapter, remained unchanged. Over the last few decades, international activities of companies have gained dramatically in importance. Empirical evidence for this statement can be found, for instance, in the rapid growth of world trade and in foreign direct investment flows as well as in the high share of intra-company trade on total world trade, indicating the relevance of cross-border value creation pro cesses. Courses on International Managementhave, thus, become an integral part of most management studies at universities today and dedicated Mas ters programmes on International Management have emerged in recent years. Concept and Overview of this Book This book intends to give a compact overview of the most relevant concepts and developments in International Management. The various strategy con cepts of internationaHy active companies and their implementation in prac tice are the core of this book.It is not designed as a traditional textbook or a collection of case studies, but tries to combine both. The book introduces the complex and manifold questions of InternationalManagement in the form of 20 lessons that give a thematic overview of key issues and illustrates each topic by providing a comprehensive case study.
About the authors
Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. He holds the Liebherr/Richemont Endowed Chair of International Management and is responsible for the Master of Arts in European Business. He is Director of the Centre for European Studies at the University of Fribourg and visiting lecturer in several Master and MBA programmes at universities in Switzerland and abroad.
Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. She holds a Chair in Business Administration, especially Marketing, and is visiting lecturer in several Master and MBA programmes at universities in Germany and abroad.
Joachim Zentes is Professor of Management and Marketing at the Saarland University, Saarbrücken, Germany. He is Director of the H.I.MA. (Institute for Commerce & International Marketing) and Director of the Europa-Institut at the Saarland University. He holds a Chair in Business Administration, especially Foreign Trade and International Management, and is a member of various boards of directors and advisory boards in Germany and abroad.
