Overview
Part of the book series: Handel und Internationales Marketing Retailing and International Marketing (HIM)
Access this book
Tax calculation will be finalised at checkout
Other ways to access
Table of contents (4 chapters)
Keywords
About this book
About the author
Bibliographic Information
Book Title: International Corporate Brand Management
Book Subtitle: Evaluating Standardized Corporate Branding Across Countries
Authors: Markus Meierer
Series Title: Handel und Internationales Marketing Retailing and International Marketing
DOI: https://doi.org/10.1007/978-3-8349-6319-2
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011
Softcover ISBN: 978-3-8349-2460-5Published: 14 October 2010
eBook ISBN: 978-3-8349-6319-2Published: 14 October 2010
Series ISSN: 2626-3327
Series E-ISSN: 2626-3335
Edition Number: 1
Number of Pages: XX, 206
Number of Illustrations: 3 b/w illustrations
Topics: Marketing