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Part of the book series: Applied Marketing Science / Angewandte Marketingforschung (APPMASC)
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Table of contents (7 chapters)
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Front Matter
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Back Matter
About this book
About the author
Bibliographic Information
Book Title: The Impact of Culture on Relationship Marketing in International Services
Book Subtitle: A Target Group-Specific Analysis in the Context of Banking Services
Authors: Jan H. Schumann
Series Title: Applied Marketing Science / Angewandte Marketingforschung
DOI: https://doi.org/10.1007/978-3-8349-8379-4
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2009
Softcover ISBN: 978-3-8349-2018-8
eBook ISBN: 978-3-8349-8379-4
Series ISSN: 2627-1982
Series E-ISSN: 2627-2008
Edition Number: 1
Number of Pages: XXXII, 265
Number of Illustrations: 14 b/w illustrations