Overview
- Key learnings from successful strategic innovators in various industries
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Table of contents(10 chapters)
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Towards Successful Strategic Innovation
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Venture Creation
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Strategic Positioning
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Business Growth
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New Market Entry
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Business Innovation
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Service Innovation
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Open Innovation
About this book
The case book provides students with insights into demanding management practices, offers managers in small and medium-sized firms a consistent strategic understanding for the day-to-day handling of innovation, and challenges the strategic thinking and acting of leaders in path-breaking business situations.
Kathrin M. Möslein is Professor of Information Systems at the University Erlangen-Nuremberg and Academic Director of the Center for Leading Innovation and Cooperation (CLIC) at the HHL - Leipzig Graduate School of Management, Germany.
Emilio E. Matthaei is Research Associate at the University Erlangen-Nuremberg, Visiting Researcher at the University of Oxford (Templeton College) and Research Scholar at the Center for Leading Innovation and Cooperation (CLIC) at the HHL - Leipzig Graduate School of Management, Germany.
Authors and Affiliations
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University Erlangen-Nuremberg, Nuremberg
Kathrin M. Möslein, Emilio E. Matthaei
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Center for Leading Innovation and Cooperation (CLIC), HHL — Leipzig Graduate School of Management, Germany
Kathrin M. Möslein, Emilio E. Matthaei
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University of Oxford (Templeton College), Oxford
Emilio E. Matthaei
About the authors
Emilio E. Matthaei is Research Associate at the University Erlangen-Nuremberg, Visiting Researcher at the University of Oxford (Templeton College) and Research Scholar at the Center for Leading Innovation and Cooperation (CLIC) at the HHL - Leipzig Graduate School of Management, Germany.
Bibliographic Information
Book Title: Strategies for Innovators
Book Subtitle: HHL Open School Case Book
Authors: Kathrin M. Möslein, Emilio E. Matthaei
DOI: https://doi.org/10.1007/978-3-8349-8010-6
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2009
Softcover ISBN: 978-3-8349-0761-5
eBook ISBN: 978-3-8349-8010-6
Edition Number: 1
Number of Pages: XIV, 199
Number of Illustrations: 87 b/w illustrations