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Targeted Advertising Technologies in the ICT Space

A Use Case Driven Analysis

  • Book
  • © 2013

Overview

Authors:
  1. Christian Schlee

    1. Darmstadt, Germany

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Table of contents (7 chapters)

  1. Front Matter

    Pages I-XXVI
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  2. Introduction

    • Christian Schlee
    Pages 1-7

  3. Definitions and Related Work

    • Christian Schlee
    Pages 9-59

  4. Use Case Identification and Description

    • Christian Schlee
    Pages 61-93

  5. Technological Use Case Analysis

    • Christian Schlee
    Pages 95-215

  6. Analysis of Key Building Blocks in Targeted Advertising Technologies

    • Christian Schlee
    Pages 217-262

  7. Business and Legal Aspects of Targeted Advertising

    • Christian Schlee
    Pages 263-278

  8. Conclusion and Outlook

    • Christian Schlee
    Pages 279-283

  9. Back Matter

    Pages 285-339
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Keywords

About this book

In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects. He analyzes the most interesting use cases in the Web, IPTV, the mobile environment, and in converged scenarios and examines important technological key building blocks.

Reviews

From the book reviews:

“This book provides a broad overview of trends and developments in targeted advertising, covering all relevant information and communications technology (ICT) channels … . the book is well structured and presented as a research treatise on the subject. It will also be useful to media professionals working in the ICT space.” (C. S. Arora, Computing Reviews, June, 2014)

Authors and Affiliations

  • Darmstadt, Germany

    Christian Schlee

About the author

Christian Schlee studied business administration and electrical engineering at Darmstadt University of Technology and Information and Communication Technologies at Ecole Centrale de Lyon. He works for a large European telecommunication provider with a special focus on IPTV topics.

Bibliographic Information

  • Book Title: Targeted Advertising Technologies in the ICT Space

  • Book Subtitle: A Use Case Driven Analysis

  • Authors: Christian Schlee

  • DOI: https://doi.org/10.1007/978-3-8348-2396-0

  • Publisher: Springer Vieweg Wiesbaden

  • eBook Packages: Computer Science, Computer Science (R0)

  • Copyright Information: Springer Fachmedien Wiesbaden 2013

  • Softcover ISBN: 978-3-8348-2395-3Published: 16 October 2013

  • eBook ISBN: 978-3-8348-2396-0Published: 01 October 2013

  • Edition Number: 1

  • Number of Pages: XXVI, 339

  • Number of Illustrations: 80 b/w illustrations

  • Topics: e-Commerce/e-business

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