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Table of contents (5 chapters)
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Front Matter
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Back Matter
About this book
About the author
Bibliographic Information
Book Title: Marktorientierter Unternehmenswandel
Book Subtitle: Managementtheoretische Perspektiven der Marketingimplementierung
Authors: Dietrich Oelsnitz
Series Title: neue betriebswirtschaftliche forschung (nbf)
DOI: https://doi.org/10.1007/978-3-663-08741-0
Publisher: Deutscher Universitätsverlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1999
Softcover ISBN: 978-3-8244-9013-4Published: 15 July 1999
eBook ISBN: 978-3-663-08741-0Published: 01 December 2013
Series ISSN: 0175-8802
Series E-ISSN: 2945-8129
Edition Number: 1
Number of Pages: XI, 369
Number of Illustrations: 7 b/w illustrations
Topics: Business and Management, general