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Bibliographic Information
Book Title: Mass Customized Marketing
Book Subtitle: Effiziente Individualisierung von Vermarktungsobjekten und -prozessen
Authors: Peter Schnäbele
DOI: https://doi.org/10.1007/978-3-663-08748-9
Publisher: Deutscher Universitätsverlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1997
Softcover ISBN: 978-3-8244-6644-3Published: 15 January 1998
eBook ISBN: 978-3-663-08748-9Published: 29 July 2013
Edition Number: 1
Number of Pages: XVII, 294
Number of Illustrations: 50 b/w illustrations
Topics: Business and Management, general