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Economics and Management of Franchising Networks

  • Conference proceedings
  • © 2004

Overview

Editors:
  1. Josef Windsperger

    1. Center for Business Studies, University of Vienna, Vienna, Austria

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  2. Gérard Cliquet

    1. Center for Research on Economics and Management, University of Rennes 1, Rennes Cedex, France

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  3. George Hendrikse

    1. Erasmus University Rotterdam, Rotterdam School of Management, Rotterdam, The Netherlands

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  4. Mika Tuunanen

    1. School of Business & Economics, University of Jyväskylä, Jyväskylä, Finland

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Part of the book series: Contributions to Management Science (MANAGEMENT SC.)

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Table of contents (19 papers)

  1. Front Matter

    Pages I-VI
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  2. Introducing ‘Economics and Management of Franchising Networks’

    1. Introducing ‘Economics and Management of Franchising Networks’

      • George W. J. Hendrikse, Josef Windsperger
      Pages 1-13

  3. Theoretical Views of the Franchise Governance Structure

    1. Front Matter

      Pages 15-15
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    2. Towards a More General Theory of Franchise Governance

      • Seth W. Norton
      Pages 17-37

    3. The Organizational Choice Decision in Business Format Franchising: An Empirical Test

      • Janet E. L. Bercovitz
      Pages 38-65

  4. Plural Forms and Other Hybrid Organizational Forms

    1. Front Matter

      Pages 67-67
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    2. The Dual Network Structure of Franchising Firms Property Rights, Resource Scarcity and Transaction Cost Explanations

      • Josef Windsperger
      Pages 69-88

    3. Successful Franchising Using the Plural Form

      • Thomas Ehrmann, Georg Spranger
      Pages 89-108

    4. Innovation Management within the Plural Form Network

      • Gérard Cliquet, Minh-Ngoc Nguyen
      Pages 109-125

    5. Franchising and Alternative Forms of Contract to Organize Vertical Restraints: Evidence from French Networks

      • Magali Chaudey, Muriel Fadario
      Pages 126-142

  7. International Market Entry Through Franchising

    1. Front Matter

      Pages 241-241
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    2. Franchising and the Choice of International Entry Mode

      • Krista Duniach-Smith
      Pages 243-263
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Keywords

About this book

Franchising networks are experiencing great success in international business organization. Few books try to explain the characteristics of these networks. Contrary to the existing literature this book tackles more theoretical problems related to governance, organization, knowledge management, contract design, incentive and regulation issues both from the economic and management view point. It delivers new theoretical and empirical results regarding plural forms, contract design, and knowledge and strategic management issues. Its purpose is to offer researchers and practitioners new theoretical and empirical insights in one of the most important economic phenomenon at the beginning of the 21st century: Franchising networks as organizational arrangement for growth and internationalization of firms.

Editors and Affiliations

  • Center for Business Studies, University of Vienna, Vienna, Austria

    Josef Windsperger

  • Center for Research on Economics and Management, University of Rennes 1, Rennes Cedex, France

    Gérard Cliquet

  • Erasmus University Rotterdam, Rotterdam School of Management, Rotterdam, The Netherlands

    George Hendrikse

  • School of Business & Economics, University of Jyväskylä, Jyväskylä, Finland

    Mika Tuunanen

Bibliographic Information

  • Book Title: Economics and Management of Franchising Networks

  • Editors: Josef Windsperger, Gérard Cliquet, George Hendrikse, Mika Tuunanen

  • Series Title: Contributions to Management Science

  • DOI: https://doi.org/10.1007/978-3-7908-2662-3

  • Publisher: Physica Heidelberg

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer-Verlag Berlin Heidelberg 2004

  • Softcover ISBN: 978-3-7908-0202-3Published: 08 June 2004

  • eBook ISBN: 978-3-7908-2662-3Published: 06 December 2012

  • Series ISSN: 1431-1941

  • Series E-ISSN: 2197-716X

  • Edition Number: 1

  • Number of Pages: VI, 364

  • Topics: Organization, Industrial Organization, Marketing

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