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Intellectual Property Management

The Role of Technology-Brands in the Appropriation of Technological Innovation

  • Book
  • © 2005

Overview

Authors:
  1. Klaus Jennewein

    1. T-Mobile International AG & Co. KG Group Strategy, Bonn, Germany

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Part of the book series: Contributions to Management Science (MANAGEMENT SC.)

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Table of contents (6 chapters)

  1. Front Matter

    Pages I-XVIII
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  2. The New Era of Intangible Assets

    Pages 1-21

  3. Case Studies on the Appropriation of Intellectual Assets

    Pages 23-99

  4. Intangible Assets: Characteristics, Generation & Protection

    Pages 101-194

  5. Strategic Management of Intangible Assets

    Pages 195-315

  6. Econometric Analysis

    Pages 317-366

  7. General Summary and Conclusion

    Pages 367-384

  8. Back Matter

    Pages 385-406
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Keywords

About this book

Innovation is a source of competitive advantage. In other words, firms may leverage innovation to generate rents, at least temporarily. And this is intended to be a self-sustained business model: part of the rent extracted from the market may be re-invested into new technological developments which in turn permit additional innovations, thus regenerating the sources of rents. This is the positive loop of innovation. In this sense, business would be a permanent hunt for innovations, in search of rents. Yet, innovations need to be protected if firms want to benefit from rents over long periods of time. However, the strategic management literature tends to suggests that patents are a weak protection against aggressive imitators. Secrecy may help but we also know that technology ends up leaking in most cases. Speed in new developments to cut "time to market" may be another way of protecting the technological advance of the firm. But again, this may not be enough as start-ups may out-compete the established firm in the race for innovation. This is where Dr. Klaus Jennewein's key idea comes into the picture. The core of his thesis is that brand equity may be combined to technological protections such as patents to build a multi-layer, complex, intricate shield to protect the sources of rents against competitors and imitators.

Authors and Affiliations

  • T-Mobile International AG & Co. KG Group Strategy, Bonn, Germany

    Klaus Jennewein

Bibliographic Information

  • Book Title: Intellectual Property Management

  • Book Subtitle: The Role of Technology-Brands in the Appropriation of Technological Innovation

  • Authors: Klaus Jennewein

  • Series Title: Contributions to Management Science

  • DOI: https://doi.org/10.1007/b137956

  • Publisher: Physica Heidelberg

  • eBook Packages: Business and Economics, Business and Management (R0)

  • Copyright Information: Physica-Verlag Heidelberg 2005

  • Softcover ISBN: 978-3-7908-0280-1Published: 26 August 2004

  • eBook ISBN: 978-3-7908-1599-3Published: 30 March 2006

  • Series ISSN: 1431-1941

  • Series E-ISSN: 2197-716X

  • Edition Number: 1

  • Number of Pages: XVIII, 404

  • Number of Illustrations: 62 b/w illustrations

  • Topics: Entrepreneurship, Innovation/Technology Management

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