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Absatzwerbung

  • Book
  • © 1963

Overview

Authors:
  1. Karl Christian Behrens

    1. Freien Universität Berlin, Deutschland

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Part of the book series: Die Wirtschaftswissenschaften (WIWI, volume No. 16 = Lfg. 52/53)

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Table of contents (4 chapters)

  1. Front Matter

    Pages 2-9
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  2. Grundlagen

    • Karl Christian Behrens
    Pages 11-34

  3. Werbeplanung

    • Karl Christian Behrens
    Pages 35-105

  4. Der Werbeerfolg

    • Karl Christian Behrens
    Pages 106-168

  5. Die Organisation der Werbung

    • Karl Christian Behrens
    Pages 169-204

  6. Back Matter

    Pages 205-229
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Keywords

Authors and Affiliations

  • Freien Universität Berlin, Deutschland

    Karl Christian Behrens

Bibliographic Information

  • Book Title: Absatzwerbung

  • Authors: Karl Christian Behrens

  • Series Title: Die Wirtschaftswissenschaften

  • DOI: https://doi.org/10.1007/978-3-663-19018-9

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Fachmedien Wiesbaden 1963

  • Softcover ISBN: 978-3-663-18771-4Published: 01 January 1963

  • eBook ISBN: 978-3-663-19018-9Published: 09 November 2013

  • Edition Number: 1

  • Number of Pages: 229

  • Number of Illustrations: 2 b/w illustrations

  • Topics: Marketing

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