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  • © 1976

Absatzwerbung

Part of the book series: Studienreihe Betrieb und Markt (SBM, volume 10)

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Table of contents (4 chapters)

  1. Front Matter

    Pages N1-9
  2. Grundlagen

    • Karl Christian Behrens
    Pages 11-34
  3. Werbeplanung

    • Karl Christian Behrens
    Pages 35-105
  4. Der Werbeerfolg

    • Karl Christian Behrens
    Pages 106-168
  5. Die Organisation der Werbung

    • Karl Christian Behrens
    Pages 169-209
  6. Back Matter

    Pages 211-239

Authors and Affiliations

  • Freien Universität Berlin, Deutschland

    Karl Christian Behrens

Bibliographic Information

  • Book Title: Absatzwerbung

  • Authors: Karl Christian Behrens

  • Series Title: Studienreihe Betrieb und Markt

  • DOI: https://doi.org/10.1007/978-3-663-13857-0

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Fachmedien Wiesbaden 1976

  • Softcover ISBN: 978-3-409-36672-4Published: 01 January 1976

  • eBook ISBN: 978-3-663-13857-0Published: 03 September 2013

  • Edition Number: 2

  • Number of Pages: 239

  • Number of Illustrations: 2 b/w illustrations

  • Topics: Business and Management, general

Buy it now

Buying options

eBook USD 44.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 59.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access