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  • © 1966

Demoskopische Marktforschung

Part of the book series: Studienreihe Betrieb und Markt (SBM, volume 1)

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Table of contents (5 chapters)

  1. Front Matter

    Pages 1-12
  2. Grundlagen der demoskopischen Marktforschung

    • Karl Christian Behrens
    Pages 13-34
  3. Erhebungsmethoden der demoskopischen Marktforschung

    • Karl Christian Behrens
    Pages 35-78
  4. Praktische Durchführung der demoskopischen Marktanalyse

    • Karl Christian Behrens
    Pages 79-134
  5. Der Einsatz der demoskopischen Marktforschung im Betrieb

    • Karl Christian Behrens
    Pages 135-150
  6. Die Organisation der Marktforschung

    • Karl Christian Behrens
    Pages 151-179
  7. Back Matter

    Pages 181-199

Authors and Affiliations

  • Freien Universität Berlin, Deutschland

    Karl Christian Behrens

Bibliographic Information

  • Book Title: Demoskopische Marktforschung

  • Authors: Karl Christian Behrens

  • Series Title: Studienreihe Betrieb und Markt

  • DOI: https://doi.org/10.1007/978-3-663-13616-3

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Fachmedien Wiesbaden 1966

  • Softcover ISBN: 978-3-663-12710-9Published: 01 January 1966

  • eBook ISBN: 978-3-663-13616-3Published: 17 December 2013

  • Edition Number: 2

  • Number of Pages: 199

  • Number of Illustrations: 1 b/w illustrations

  • Topics: Marketing

Buy it now

Buying options

eBook USD 44.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 59.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access