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Der Interviewer-Einfluß in der Marktforschung

  • Book
  • © 1964

Overview

Authors:
  1. Günther Haedrich
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Part of the book series: Studienreihe Betrieb und Markt (SBM, volume 3)

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Table of contents (4 chapters)

  1. Front Matter

    Pages 1-10
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  2. Einleitung

    • Günther Haedrich
    Pages 11-13

  3. Theoretischer Teil

    • Günther Haedrich
    Pages 15-58

  4. Empirischer Teil

    • Günther Haedrich
    Pages 59-95

  5. Zusammenfassung der Ergebnisse und abschließende Betrachtung

    • Günther Haedrich
    Pages 97-99

  6. Back Matter

    Pages 101-124
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Keywords

Bibliographic Information

  • Book Title: Der Interviewer-Einfluß in der Marktforschung

  • Authors: Günther Haedrich

  • Series Title: Studienreihe Betrieb und Markt

  • DOI: https://doi.org/10.1007/978-3-663-13595-1

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Fachmedien Wiesbaden 1964

  • Softcover ISBN: 978-3-663-12702-4Published: 01 January 1964

  • eBook ISBN: 978-3-663-13595-1Published: 13 August 2013

  • Edition Number: 1

  • Number of Pages: X, 114

  • Topics: Marketing

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