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Handbuch der Werbung

Mit programmierten Fragen und praktischen Beispieken von Werbefeldzügen

  • Book
  • © 1970

Overview

Editors:
  1. Chr. Behrens

    1. Freien Universität Berlin, Deutschland

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Table of contents (1 chapter)

  1. Front Matter

    Pages N1-N1
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  2. Methoden der Werbeerfolgskontrolle in psychologischer Sicht

    • Uwe Johannsen
    Pages 753-772
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Keywords

Editors and Affiliations

  • Freien Universität Berlin, Deutschland

    Chr. Behrens

Bibliographic Information

  • Book Title: Handbuch der Werbung

  • Book Subtitle: Mit programmierten Fragen und praktischen Beispieken von Werbefeldzügen

  • Editors: Chr. Behrens

  • DOI: https://doi.org/10.1007/978-3-663-13179-3

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Fachmedien Wiesbaden 1970

  • Softcover ISBN: 978-3-663-12585-3Published: 01 January 1970

  • eBook ISBN: 978-3-663-13179-3Published: 13 August 2013

  • Edition Number: 1

  • Number of Pages: 24

  • Number of Illustrations: 3 b/w illustrations

  • Topics: Science, Humanities and Social Sciences, multidisciplinary

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