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Table of contents (13 chapters)
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Front Matter
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Das Wesen der Werbung
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Die Werbeschulung
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Back Matter
Authors and Affiliations
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Universität zu Köln, Deutschland
Rudolf Seÿffert
Bibliographic Information
Book Title: Wirtschaftliche Werbelehre
Authors: Rudolf Seÿffert
DOI: https://doi.org/10.1007/978-3-663-12871-7
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1952
Softcover ISBN: 978-3-663-12498-6Published: 01 January 1952
eBook ISBN: 978-3-663-12871-7Published: 31 August 2013
Edition Number: 4
Number of Pages: 241
Topics: Marketing