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Table of contents (6 chapters)
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Front Matter
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Back Matter
Bibliographic Information
Book Title: Marketingimplementierung
Book Subtitle: Grundlagen und Umsetzung am Beispiel ostdeutscher Unternehmen
Authors: Jörg Hilker
DOI: https://doi.org/10.1007/978-3-663-12230-2
Publisher: Deutscher Universitätsverlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1993
Softcover ISBN: 978-3-8244-0184-0Published: 21 March 2014
eBook ISBN: 978-3-663-12230-2Published: 09 November 2013
Edition Number: 1
Number of Pages: XXIII, 404
Number of Illustrations: 51 b/w illustrations
Topics: Marketing