Overview
- Das Standardwerk zur Marketinginformatik
Part of the book series: XBusiness Computing (XBC)
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Table of contents(70 chapters)
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Branchenübergreifende Anwendungen
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Distributionspolitik
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Kommunikationspolitik
About this book
Reviews
About the authors
Bibliographic Information
Book Title: Computer Based Marketing
Book Subtitle: Das Handbuch zur Marketinginformatik
Editors: Hajo Hippner, Matthias Meyer, Klaus D. Wilde
Series Title: XBusiness Computing
DOI: https://doi.org/10.1007/978-3-663-11996-8
Publisher: Vieweg+Teubner Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1999
Softcover ISBN: 978-3-663-11997-5
eBook ISBN: 978-3-663-11996-8
Edition Number: 2
Number of Pages: XIII, 738
Number of Illustrations: 337 b/w illustrations
Topics: Engineering, general