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Marketing-Related Motives in Mergers & Acquisitions

The Perspective of the U.S. Food Industry

  • Book
  • © 2002

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Authors:
  1. Denise Dahlhoff
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Part of the book series: Gabler Edition Wissenschaft (GEW)

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Table of contents (6 chapters)

  1. Front Matter

    Pages I-XV
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  2. Introduction

    • Denise Dahlhoff
    Pages 1-8

  3. Rationale of M&As and Conditions of the U.S. Food Industry

    • Denise Dahlhoff
    Pages 9-39

  4. Analysis of Motives in Recent Food Industry M&As

    • Denise Dahlhoff
    Pages 41-75

  5. Methodology of a Conjoint Study for Brand Acquisitions

    • Denise Dahlhoff
    Pages 77-106

  6. Results and Discussion of Conjoint Study

    • Denise Dahlhoff
    Pages 107-140

  7. Summary and Conclusions

    • Denise Dahlhoff
    Pages 141-143

  8. Back Matter

    Pages 145-188
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Keywords

About this book

Mergers and acquisitions (M&As) have been a preferred growth strategy of fums, becoming even more popular in recent years with U.S. companies. Often, transaction prices reach Ievels ofbillions ofEuros (e.g., Kraft Foods' acquisition ofNabisco in 2000). It is noteworthy that the motives of such transactions are not limited to material assets. lmmaterial market-based assets, such as brands, have played an increasing role. Both practitioners and academics have widely recognized brands' significance for companies. Until now, however, research has neglected to investigate the importance of market-based assets in M&As. This research provides a tool which can be used to quantizy the relative importance of market-based assets that are ofparticular interest in M&As. The contribution of this research is twofold. The first contribution is the examination of specific M&A motives in the U.S. food industry based on a sample of recently proposed M&As and their influence on shareholder value drivers. The second is the development and empirical application of a measurement tool. This tool is able to quanti:ty motives of particular M&A cases and their relative importance.

About the author

Dr. Denise Dahlhoff promovierte bei Prof. Dr. Henrik Sattler am Lehrstuhl für Marketing und Handel der Friedrich-Schiller Universität Jena. Sie ist derzeit Dozentin an der Johnson School of Management der Cornell University (Ithaca/New York).

Bibliographic Information

  • Book Title: Marketing-Related Motives in Mergers & Acquisitions

  • Book Subtitle: The Perspective of the U.S. Food Industry

  • Authors: Denise Dahlhoff

  • Series Title: Gabler Edition Wissenschaft

  • DOI: https://doi.org/10.1007/978-3-663-10736-1

  • Publisher: Deutscher Universitätsverlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Fachmedien Wiesbaden 2002

  • Softcover ISBN: 978-3-8244-7669-5Published: 28 June 2002

  • eBook ISBN: 978-3-663-10736-1Published: 22 November 2013

  • Edition Number: 1

  • Number of Pages: XV, 188

  • Number of Illustrations: 12 b/w illustrations

  • Topics: Marketing, Business Strategy/Leadership

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