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Table of contents (6 chapters)
Keywords
About this book
About the author
Bibliographic Information
Book Title: Werbemittelgestaltung im vorökonomischen Werbewirkungsprozeß
Book Subtitle: Metaanalytische Befunde
Authors: Andrea Mäßen
Series Title: DUV Wirtschaftswissenschaft
DOI: https://doi.org/10.1007/978-3-663-09122-6
Publisher: Deutscher Universitätsverlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1998
Softcover ISBN: 978-3-8244-0379-0Published: 10 February 1998
eBook ISBN: 978-3-663-09122-6Published: 18 December 2013
Edition Number: 1
Number of Pages: XVIII, 303
Number of Illustrations: 76 b/w illustrations
Topics: Business Strategy/Leadership