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  • © 1994

User Groups im Systemgeschäft

Ansatzpunkte für das Systemmarketing

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Table of contents (7 chapters)

  1. Front Matter

    Pages I-XVIII
  2. Einleitung

    • Susann K. Erichsson
    Pages 1-1
  3. Forschungsprozeß

    • Susann K. Erichsson
    Pages 2-16
  4. Grundlegung

    • Susann K. Erichsson
    Pages 17-59
  5. Theoretischer Bezugsrahmen

    • Susann K. Erichsson
    Pages 60-123
  6. Empirisches Forschungskonzept

    • Susann K. Erichsson
    Pages 124-229
  7. Empfehlung zum Management von User Groups

    • Susann K. Erichsson
    Pages 230-249
  8. Fazit

    • Susann K. Erichsson
    Pages 250-251
  9. Back Matter

    Pages 252-292

Bibliographic Information

  • Book Title: User Groups im Systemgeschäft

  • Book Subtitle: Ansatzpunkte für das Systemmarketing

  • Authors: Susann K. Erichsson

  • DOI: https://doi.org/10.1007/978-3-663-09091-5

  • Publisher: Deutscher Universitätsverlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Fachmedien Wiesbaden 1994

  • Softcover ISBN: 978-3-8244-6027-4Published: 30 May 1994

  • eBook ISBN: 978-3-663-09091-5Published: 02 July 2013

  • Edition Number: 1

  • Number of Pages: XVIII, 292

  • Number of Illustrations: 18 b/w illustrations

  • Topics: Business and Management, general

Buy it now

Buying options

eBook USD 49.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 49.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access