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The Innovation Spiral

Launching New Products in Shorter Time Intervals

  • Book
  • © 1997

Overview

Authors:
  1. Gabriele Trinkfass
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Table of contents (5 chapters)

  1. Front Matter

    Pages I-XIII
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  2. Introduction

    • Gabriele Trinkfass
    Pages 1-4

  3. Literature Review

    • Gabriele Trinkfass
    Pages 5-20

  4. The theoretical analysis of the innovation spiral

    • Gabriele Trinkfass
    Pages 21-107

  5. Testing the empirical relevance of the innovation spiral

    • Gabriele Trinkfass
    Pages 108-259

  6. Conclusions and implications

    • Gabriele Trinkfass
    Pages 261-268

  7. Back Matter

    Pages 269-293
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Keywords

About this book

Our time is characterised by a general acceleration trend. One facet of this phenomenon is the steady decline of product innovation cycles which results in the paradox that many firms make their own goods obsolete within increasingly shorter time periods. For a better understanding of this „innovation spiral“ Gabriele Trinkfass identifies the reasons why decision-makers in companies are launching a rising number of new products within increasingly shorter time intervals. She also analyses potential short- and long-term consequences of this behaviour. The subsequent empirical analysis of the innovation spiral by means of comprehensive case studies shows its significant relevance for highly competitive international markets.

About the author

Dr. Gabriele Trinkfass war Assistentin am Institut für Handel, Absatz und Marketing der Leopold-Franzens-Universität Innsbruck. Heute ist sie für Procter & Gamble Austria tätig.

Bibliographic Information

  • Book Title: The Innovation Spiral

  • Book Subtitle: Launching New Products in Shorter Time Intervals

  • Authors: Gabriele Trinkfass

  • DOI: https://doi.org/10.1007/978-3-663-09041-0

  • Publisher: Deutscher Universitätsverlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Fachmedien Wiesbaden 1997

  • Softcover ISBN: 978-3-8244-6425-8Published: 15 January 1997

  • eBook ISBN: 978-3-663-09041-0Published: 01 July 2013

  • Edition Number: 1

  • Number of Pages: XIII, 293

  • Number of Illustrations: 59 b/w illustrations

  • Topics: Marketing, Economic Policy

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