Skip to main content
SpringerLink
Log in

Smart Customers and Retail Promotions

Empirical evidence and supply chain implications

  • Book
  • © 2001

Overview

Authors:
  1. Julia Freiheit
    View author publications

    You can also search for this author in PubMed   Google Scholar

Part of the book series: Gabler Edition Wissenschaft (GEW)

  • 904 Accesses

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution
eBook USD 44.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 59.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (7 chapters)

  1. Front Matter

    Pages I-XXIII
    Download chapter PDF

  2. Introduction

    • Julia Freiheit
    Pages 1-11

  3. Literature Review

    • Julia Freiheit
    Pages 13-30

  4. A Two-Stage Manufacturer-Retailer Model with Promotions

    • Julia Freiheit
    Pages 31-52

  5. Empirical Analysis

    • Julia Freiheit
    Pages 53-72

  6. A Two-Echelon Inventory Model with Optimal Promotions

    • Julia Freiheit
    Pages 73-82

  7. Managerial Implications

    • Julia Freiheit
    Pages 83-89

  8. Conclusions

    • Julia Freiheit
    Pages 91-92

  9. Back Matter

    Pages 93-215
    Download chapter PDF
Back to top

Keywords

About this book

Because of new players and higher prices the German retail market is becoming increasingly competitive. In this environment it is crucial for retailers to tailor their promotional activities to the needs of their respective markets and to forecast demand as precisely as possible.

Julia Freiheit develops a model, which allows a highly accurate forecast of demand, taking into account "smart" customer behavior and promotional activities. In addition to the theoretical aspects she describes the practical implications to retailing and the coordination within the supply chain.


About the author

Dr. Julia Freiheit war wissenschaftliche Mitarbeiterin von Prof. Dr. Arnd Huchzermeier am Lehrstuhl für Produktionsmanagement der WHU in Vallendar. Derzeit ist sie als Prüferin bei Dr. Schlage & Co. OHG in Hamburg tätig.

Bibliographic Information

  • Book Title: Smart Customers and Retail Promotions

  • Book Subtitle: Empirical evidence and supply chain implications

  • Authors: Julia Freiheit

  • Series Title: Gabler Edition Wissenschaft

  • DOI: https://doi.org/10.1007/978-3-663-08948-3

  • Publisher: Deutscher Universitätsverlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Fachmedien Wiesbaden 2001

  • Softcover ISBN: 978-3-8244-7451-6Published: 27 September 2001

  • eBook ISBN: 978-3-663-08948-3Published: 19 December 2013

  • Edition Number: 1

  • Number of Pages: XXIII, 215

  • Number of Illustrations: 8 b/w illustrations

  • Topics: Business and Management, general

Publish with us

Policies and ethics

Back to top

Search

Navigation