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  • Textbook
  • © 1994

Personalmarketing in kleinen und mittleren Unternehmen

Anforderungsanalyse und Gestaltungsmöglichkeiten

Part of the book series: Gabler Edition Wissenschaft (GEW)

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Table of contents (7 chapters)

  1. Front Matter

    Pages i-13
  2. Grundlagen

    • Horst Blumenstock
    Pages 14-47
  3. Personalmarketing — Stand der Forschung

    • Horst Blumenstock
    Pages 48-81
  4. Personalmarketing für KMU

    • Horst Blumenstock
    Pages 82-124
  5. Forschungsdesign

    • Horst Blumenstock
    Pages 125-139
  6. Ergebnisse der Untersuchung

    • Horst Blumenstock
    Pages 140-207
  7. Personalmarketingtypen in KMU

    • Horst Blumenstock
    Pages 208-243
  8. Resümée und Ausblick

    • Horst Blumenstock
    Pages 244-255
  9. Back Matter

    Pages 256-333

Bibliographic Information

  • Book Title: Personalmarketing in kleinen und mittleren Unternehmen

  • Book Subtitle: Anforderungsanalyse und Gestaltungsmöglichkeiten

  • Authors: Horst Blumenstock

  • Series Title: Gabler Edition Wissenschaft

  • DOI: https://doi.org/10.1007/978-3-663-08849-3

  • Publisher: Deutscher Universitätsverlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Fachmedien Wiesbaden 1994

  • Softcover ISBN: 978-3-8244-6001-4Published: 20 January 1994

  • eBook ISBN: 978-3-663-08849-3Published: 22 November 2013

  • Edition Number: 1

  • Number of Pages: VII, 333

  • Number of Illustrations: 16 b/w illustrations

  • Topics: Business and Management, general

Buy it now

Buying options

eBook USD 49.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 49.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access