Today's worldwide car manufacturers are facing heterogeneous customer needs in highly competitive markets. Anticipating the required level of product variety and controlling the associated technical complexity have become the cutting edge of this industry. Ralph Fürderer presents new component and price bundling methods and characterizes the cross-functional tradeoff in the implementation of mass customization strategies between manufacturing and marketing. The methods have been validated at a world-class car manufacturer. The concepts described in this book have been integrated already in the curricula of leading Business Schools throughout the world.

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About the author

Dr. Ralph Fürderer promovierte bei Prof. Dr. Arnd Huchzermeier an der Wissenschaftlichen Hochschule für Unternehmensführung (WHU) - Otto-Beisheim-Hochschule in Koblenz. Seit 1991 ist er in der Automobilindustrie tätig.

Bibliographic Information

Book Title: Option and Component Bundling under Demand Risk
Book Subtitle: Mass Customization Strategies in the Automobile Industry
Authors: Ralph Fürderer
Series Title: Gabler Edition Wissenschaft
DOI: https://doi.org/10.1007/978-3-663-08818-9
Publisher: Deutscher Universitätsverlag Wiesbaden
eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1996
Softcover ISBN: 978-3-8244-6279-7Published: 15 April 1996
eBook ISBN: 978-3-663-08818-9Published: 21 November 2013
Edition Number: 1
Number of Pages: XI, 148
Number of Illustrations: 7 b/w illustrations
Topics: Business and Management, general

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Table of contents (4 chapters)

Front Matter

Introduction

Cost Optimization of System Components

Option Bundling And Bundle Pricing

Research Extensions

Back Matter

About this book