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Option and Component Bundling under Demand Risk

Mass Customization Strategies in the Automobile Industry

  • Textbook
  • © 1996

Overview

Authors:
  1. Ralph Fürderer
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Part of the book series: Gabler Edition Wissenschaft (GEW)

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Table of contents (4 chapters)

  1. Front Matter

    Pages i-xi
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  2. Introduction

    • Ralph Fürderer
    Pages 1-5

  3. Cost Optimization of System Components

    • Ralph Fürderer
    Pages 7-68

  4. Option Bundling And Bundle Pricing

    • Ralph Fürderer
    Pages 69-132

  5. Research Extensions

    • Ralph Fürderer
    Pages 133-134

  6. Back Matter

    Pages 135-148
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Keywords

About this book

Today's worldwide car manufacturers are facing heterogeneous customer needs in highly competitive markets. Anticipating the required level of product variety and controlling the associated technical complexity have become the cutting edge of this industry. Ralph Fürderer presents new component and price bundling methods and characterizes the cross-functional tradeoff in the implementation of mass customization strategies between manufacturing and marketing. The methods have been validated at a world-class car manufacturer. The concepts described in this book have been integrated already in the curricula of leading Business Schools throughout the world.

About the author

Dr. Ralph Fürderer promovierte bei Prof. Dr. Arnd Huchzermeier an der Wissenschaftlichen Hochschule für Unternehmensführung (WHU) - Otto-Beisheim-Hochschule in Koblenz. Seit 1991 ist er in der Automobilindustrie tätig.

Bibliographic Information

  • Book Title: Option and Component Bundling under Demand Risk

  • Book Subtitle: Mass Customization Strategies in the Automobile Industry

  • Authors: Ralph Fürderer

  • Series Title: Gabler Edition Wissenschaft

  • DOI: https://doi.org/10.1007/978-3-663-08818-9

  • Publisher: Deutscher Universitätsverlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Fachmedien Wiesbaden 1996

  • Softcover ISBN: 978-3-8244-6279-7Published: 15 April 1996

  • eBook ISBN: 978-3-663-08818-9Published: 21 November 2013

  • Edition Number: 1

  • Number of Pages: XI, 148

  • Number of Illustrations: 7 b/w illustrations

  • Topics: Business and Management, general

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