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Modular Machine Tools

Bundling and Pricing Strategies under Demand Uncertainty

  • Textbook
  • © 1997

Overview

Authors:
  1. Nils Tönshoff
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Table of contents (14 chapters)

  1. Front Matter

    Pages I-XIV
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  2. Summary

    1. Summary

      • Nils Tönshoff
      Pages 1-2

  3. Zusammenfassung

    1. Zusammenfassung

      • Nils Tönshoff
      Pages 3-4

  4. The Industry Problem

    1. Front Matter

      Pages 5-5
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    2. International Machine Tool Industry Analysis

      • Nils Tönshoff
      Pages 7-20

    3. Literature Review

      • Nils Tönshoff
      Pages 21-42

  5. The Model

    1. Front Matter

      Pages 43-43
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    2. The Module Design Problem

      • Nils Tönshoff
      Pages 45-51

    3. The Module Selection Problem

      • Nils Tönshoff
      Pages 52-58

    4. The Bundle Pricing Problem

      • Nils Tönshoff
      Pages 59-64

    5. Bundle Pricing Under Demand Uncertainty

      • Nils Tönshoff
      Pages 65-69

    6. The Customized Machine Tool Model

      • Nils Tönshoff
      Pages 70-81

  6. Alternative Formulations, Solution Methods and Results

    1. Front Matter

      Pages 83-83
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    2. Alternative Model Formulations

      • Nils Tönshoff
      Pages 85-94

    3. Solution Methods

      • Nils Tönshoff
      Pages 95-111

    4. Implementation and Computational Results

      • Nils Tönshoff
      Pages 112-117

  7. Model Applications

    1. Front Matter

      Pages 119-119
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    2. Application Case Studies

      • Nils Tönshoff
      Pages 121-128

  8. Conclusions and Contributions

    1. Conclusions and Contributions

      • Nils Tönshoff
      Pages 129-131

  9. Back Matter

    Pages 133-158
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Keywords

About this book

German machine tool manufacturers are increasingly confronted with difficulties in gaining competitive advantages by offering highly customized products. But necessary cost reductions can be obtained by employing a modularization strategy that explicitly considers customers' requirements already in the module design stage. Nils Tönshoff presents a new framework of the machine tool building and selling process that accounts for optimized cross-functional decision making in module design, machine tool manufacturing and product marketing. The tradeoff between customization and standardization is balanced by a bundle pricing strategy based on a modular product structure. The analytic tool developed by the author has been validated by a major German machine tool manufacturer.

About the author

Dr. Nils Tönshoff promovierte am Lehrstuhl von Professor Dr. Arnd Huchzermeier der Wissenschaftlichen Hochschule für Unternehmensführung in Vallendar. Er arbeitet heute als Projektkoordinator bei der BMW AG in München.

Bibliographic Information

  • Book Title: Modular Machine Tools

  • Book Subtitle: Bundling and Pricing Strategies under Demand Uncertainty

  • Authors: Nils Tönshoff

  • DOI: https://doi.org/10.1007/978-3-663-08773-1

  • Publisher: Deutscher Universitätsverlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Fachmedien Wiesbaden 1997

  • Softcover ISBN: 978-3-8244-6477-7Published: 15 April 1997

  • eBook ISBN: 978-3-663-08773-1Published: 01 July 2013

  • Edition Number: 1

  • Number of Pages: XIV, 158

  • Topics: Business and Management, general

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