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Bibliographic Information
Book Title: Marktorientierte Markenbewertung
Book Subtitle: Eine konsumenten- und unternehmensbezogene Betrachtung
Authors: Sigrid Bekmeier-Feuerhahn
Series Title: Forschungsgruppe Konsum und Verhalten
DOI: https://doi.org/10.1007/978-3-663-08735-9
Publisher: Deutscher Universitätsverlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1998
Softcover ISBN: 978-3-8244-6697-9Published: 15 July 1998
eBook ISBN: 978-3-663-08735-9Published: 02 July 2013
Series ISSN: 2628-2038
Series E-ISSN: 2628-2046
Edition Number: 1
Number of Pages: XVII, 330
Number of Illustrations: 45 b/w illustrations
Topics: Business and Management, general