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Table of contents (13 chapters)
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Einleitung
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Die Ergebnisse einer explorativen empirischen Untersuchung
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Schlußfolgerung
Keywords
About this book
About the author
Bibliographic Information
Book Title: Marketingorganisation internationaler Unternehmungen in Europa
Authors: Murielle Texeraud
Series Title: Forum Marketing
DOI: https://doi.org/10.1007/978-3-663-08727-4
Publisher: Deutscher Universitätsverlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1999
Softcover ISBN: 978-3-8244-6979-6Published: 25 August 1999
eBook ISBN: 978-3-663-08727-4Published: 02 July 2013
Series ISSN: 2628-2089
Series E-ISSN: 2628-2097
Edition Number: 1
Number of Pages: XIX, 256
Number of Illustrations: 35 b/w illustrations
Topics: Business and Management, general