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Table of contents (7 chapters)
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Front Matter
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Back Matter
About this book
About the author
Bibliographic Information
Book Title: Kulturelle Offenheit gegenüber Auslandsmärkten
Book Subtitle: Auswirkungen psychischer Distanz im interkulturellen Marketing
Authors: Martin Kornmeier
Series Title: Forum Marketing
DOI: https://doi.org/10.1007/978-3-663-08674-1
Publisher: Deutscher Universitätsverlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 2002
Softcover ISBN: 978-3-8244-7646-6
eBook ISBN: 978-3-663-08674-1
Series ISSN: 2628-2089
Series E-ISSN: 2628-2097
Edition Number: 1
Number of Pages: XXIII, 275
Number of Illustrations: 11 b/w illustrations
Topics: Business and Management, general