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Table of contents (7 chapters)
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Front Matter
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Back Matter
About this book
About the author
Bibliographic Information
Book Title: Integrierte Marketing-Kommunikation von Konzernen
Authors: Diane Robers
Series Title: Gabler Edition Wissenschaft
DOI: https://doi.org/10.1007/978-3-663-08591-1
Publisher: Deutscher Universitätsverlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1999
Softcover ISBN: 978-3-8244-6495-1Published: 25 August 1999
eBook ISBN: 978-3-663-08591-1Published: 22 November 2013
Edition Number: 1
Number of Pages: XX, 329
Number of Illustrations: 30 b/w illustrations
Topics: Business and Management, general