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  • © 1993

Das CI-Dilemma

Abschied von falschen Illusionen

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Table of contents (6 chapters)

  1. Front Matter

    Pages 1-8
  2. Einleitung

    • Ingrid G. Keller
    Pages 9-11
  3. Corporate Identity — Hintergründe

    • Ingrid G. Keller
    Pages 13-35
  4. Corporate Identity — die Realisierung

    • Ingrid G. Keller
    Pages 95-132
  5. Schlußbetrachtung

    • Ingrid G. Keller
    Pages 133-137
  6. Back Matter

    Pages 139-156

Bibliographic Information

  • Book Title: Das CI-Dilemma

  • Book Subtitle: Abschied von falschen Illusionen

  • Authors: Ingrid G. Keller

  • DOI: https://doi.org/10.1007/978-3-663-05798-7

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Fachmedien Wiesbaden 1993

  • Softcover ISBN: 978-3-663-05799-4Published: 13 September 2012

  • eBook ISBN: 978-3-663-05798-7Published: 17 April 2013

  • Edition Number: 2

  • Number of Pages: 156

  • Number of Illustrations: 20 b/w illustrations

  • Topics: Business and Management, general

Buy it now

Buying options

eBook USD 29.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 39.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access