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  • Book
  • © 1965

Die Befragungstaktik in der Marktforschung

Part of the book series: Studienreihe Betrieb und Markt (SBM, volume 2)

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Table of contents (6 chapters)

  1. Front Matter

    Pages 1-13
  2. Problemstellung

    • Fritz-Reinhard Stroschein
    Pages 15-30
  3. Das befragungsstrategische Instrumentarium

    • Fritz-Reinhard Stroschein
    Pages 31-43
  4. Das befragungstaktische Instrumentarium

    • Fritz-Reinhard Stroschein
    Pages 45-68
  5. Schlußwort

    • Fritz-Reinhard Stroschein
    Pages 125-127
  6. Back Matter

    Pages 129-164

Bibliographic Information

  • Book Title: Die Befragungstaktik in der Marktforschung

  • Authors: Fritz-Reinhard Stroschein

  • Series Title: Studienreihe Betrieb und Markt

  • DOI: https://doi.org/10.1007/978-3-663-04272-3

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Fachmedien Wiesbaden 1965

  • Softcover ISBN: 978-3-663-03083-6Published: 01 January 1965

  • eBook ISBN: 978-3-663-04272-3Published: 14 March 2013

  • Edition Number: 1

  • Number of Pages: 164

  • Number of Illustrations: 2 b/w illustrations

  • Topics: Business and Management, general

Buy it now

Buying options

eBook USD 44.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 59.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access