Authors:
- Includes core business strategy concepts and practices that are used by successful everlasting companies
- Features an exclusive section on Corporate Culture in this new edition, as well as numerous and original illustrations facilitating the assimilation of the concepts and practices
- Discusses key innovation, change and transformation strategies for corporate sustainability
- Includes supplementary material: sn.pub/extras
Part of the book series: Management for Professionals (MANAGPROF)
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Table of contents (12 chapters)
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Front Matter
About this book
While it is possible for a company achieve short-term profit, it is much more difficult to sustain corporate success over time. This book is intended for those who run, or want to run, a business whatever its size or activity, with the objective of making it sustainable so that it will be a legacy for future generations. Indeed, the real purpose of corporate strategy is not only to make quick profits, but more importantly to create an organization that will endure. There is much to learn from the experience of established firms that have existed for a hundred years or more. They provide the material for this clear and concise book, which details the main elements of corporate strategy. Recognizing that each firm is unique, the book resists the temptation of quick fixes, instead offering lessons to be pondered and used on a case-by-case basis.
Keywords
Authors and Affiliations
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Department of Strategy, Leadership and People, EADA Business School Barcelona, Barcelona, Spain
Eric Viardot
About the author
Eric Viardot is permanent professor of strategy at EADA Business School in Barcelona. He has a doctorate in management and is a graduate of the HEC Business School, Paris, and the Institute of Political Sciences, Paris. He has been working in different marketing positions for Hewlett-Packard in France, Canada and the US. He was then a financial director for a large international NGO in Asia and Central America. After that, he joined Bain and Company as a senior consultant and had numerous assignments in Europe.
Eric Viardot has published various books and articles on strategic management. He lectures regularly in executive programs in Europe and other continents. He is an active consultant and trainer and has worked with several major multinational corporations.
Bibliographic Information
Book Title: The Timeless Principles of Successful Business Strategy
Book Subtitle: Corporate Sustainability as the New Driving Force
Authors: Eric Viardot
Series Title: Management for Professionals
DOI: https://doi.org/10.1007/978-3-662-54489-1
Publisher: Springer Berlin, Heidelberg
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer-Verlag GmbH, DE, part of Springer Nature 2017
Hardcover ISBN: 978-3-662-54488-4Published: 05 May 2017
Softcover ISBN: 978-3-662-57200-9Published: 25 July 2018
eBook ISBN: 978-3-662-54489-1Published: 28 April 2017
Series ISSN: 2192-8096
Series E-ISSN: 2192-810X
Edition Number: 2
Number of Pages: IX, 114
Topics: Business Strategy/Leadership, Organization, Sustainability Management