Authors:
- Presents practically relevant information about improving strategic alignment and its application in concrete business contexts
- Embedded in an easy-to-read, convincing story
- Includes seven case studies from international organizations
Part of the book series: Management for Professionals (MANAGPROF)
Buy it now
Buying options
Tax calculation will be finalised at checkout
Other ways to access
This is a preview of subscription content, log in via an institution to check for access.
Table of contents (6 chapters)
-
Front Matter
-
Back Matter
About this book
This book demonstrates how an improved strategic management approach, leveraging established management concepts in conjunction with the innovative technology solutions offered by business intelligence, can lead to better performance. It presents the three main barriers to effective strategy execution and explains how they can be overcome. Creating a shared understanding of the strategy at all levels of the organization using a Value ScorecardTM and following the Strategic Alignment ProcessTM allow organizations to measure and monitor performance. Strategic Alignment Remote ControlTM is presented as the ultimate tool for managers to remain in control of their business.
Seven case studies from different industries across the globe provide examples of how the organizational performance can be improved. They include companies like Daimler, Tetra-Pak, Würth, Germany's Federal Employment Agency, the city of Aix-Les-Bains, and Giesecke & Devrient. Additional examples from organizations like Disney, Marriott, Volkswagen, Avis, FedEx, and Harrahs help to demonstrate how applying the concepts introduced adds unique value.
The second edition of this book has been updated and improved. Additionally it includes a separate section on decision-making under uncertainty and the results of a survey on the adoption of business intelligence.Authors and Affiliations
-
Prescient GmbH, Nuremberg, Germany
Bernd Heesen
About the author
Bernd Heesen, D.M.,is Professor of Managment at the University of Applied Sciences in Ansbach and CEO of Prescient, a management consultancy. He received his Doctor of Management in Organizational Leadership from the University of Phoenix in 2004 and a Master in Management Information Systems from the Technical University Darmstadt and has been teaching courses related to strategy, management information systems, project management and consulting for many years. He was a member of SAP's Global University Alliance Curriculum Initiative for Business Intelligence. He has been invited to teach courses at leading business schools in Europe, USA, Asia and Australia.Professor Heesen also looks back on a career of more than 10 years in consulting, serving global customers like Nike, Anheuser Busch, Coca-Cola, Eastman Chemicals, US Navy and many others on all continents. Prior to his academic career Professor Heesen was management consultant at Price Waterhouse, founder and President of the International Consulting Group, co-founder and President of Prescient Consulting and President of SAP SI America. In the year 2000 his company, Prescient Consulting, was recognized as one of the “HOT 100 – America’s fastest growing new businesses” by Entrepreneur Magazine and Dun & Bradstreet.
Bibliographic Information
Book Title: Effective Strategy Execution
Book Subtitle: Improving Performance with Business Intelligence
Authors: Bernd Heesen
Series Title: Management for Professionals
DOI: https://doi.org/10.1007/978-3-662-47923-0
Publisher: Springer Berlin, Heidelberg
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer-Verlag Berlin Heidelberg 2016
Hardcover ISBN: 978-3-662-47922-3Published: 14 September 2015
Softcover ISBN: 978-3-662-50740-7Published: 23 August 2016
eBook ISBN: 978-3-662-47923-0Published: 04 September 2015
Series ISSN: 2192-8096
Series E-ISSN: 2192-810X
Edition Number: 2
Number of Pages: XVI, 236
Number of Illustrations: 34 b/w illustrations, 34 illustrations in colour
Topics: Operations Research/Decision Theory, Management, IT in Business, Information Systems Applications (incl. Internet)