Overview
- Examines language development and corporate communication practice issues in the interplay between Sino-global bilingualism & CC academics and seasoned CC practitioners
- Appeals to not only frontline cum managerial practitioner readers on Chinese local-global CC practices but also academics cum student readers interested in language-related CC issues
- Addresses both the regional Chinese and international academic market of inter-cultural business communication studies, as it is presents a research-based, informative overview of the profession’s development and reviews language practice and cross-cultural communication issues in Sino-Western CC contexts
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Table of contents (13 chapters)
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Front Matter
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Bilingual Practices in Corporate Communication
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Front Matter
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Media Discourse & Persuasive Communication
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Front Matter
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Keywords
- Corporate Communication Norms
- Corporate Communication Profession
- Corporate Social Responsibility Communication
- Emotional Branding
- Employee and Internal Corporate Communication Issues
- Language in Corporate Communication Practices
- Persuasive Communication Skill Development
- Verbal, E-Writing and Translation Strategies
- literary diction
About this book
This book features not only the latest trends but also academic and industry practitioner stakeholders’ perspectives on language and functional role issues facing the rapidly developing corporate communication (CC) profession in the Greater China region. The book also explores the implications for Western societies that cross-culturally engage with Chinese partners in CC practices.Â
The book’s chapters are oriented on five main themes, namely: Development of the CC Profession, Bilingual Practices in Corporate Communication, Corporate Social Responsibility, Employee Communications, and Media Discourse & Persuasive Communication. The first two cluster themes feature a review of the PR/CC profession’s evolutionary path to its current status as a more distinct and diversified CC profession emphasizing the role of language and particularly the bilingualism phenomenon, whereas the other cluster themes, which adopt the perspectives of academics and those of CC practitioners, span from cross-cultural, profession-wide and bilingual communication issues to applications of heuristic knowledge within industry-specific workplace contexts.
Editors and Affiliations
Bibliographic Information
Book Title: Role of Language and Corporate Communication in Greater China
Book Subtitle: From Academic to Practitioner Perspectives
Editors: Patrick P.K. Ng, Cindy S.B. Ngai
DOI: https://doi.org/10.1007/978-3-662-46881-4
Publisher: Springer Berlin, Heidelberg
eBook Packages: Humanities, Social Sciences and Law, Social Sciences (R0)
Copyright Information: Springer-Verlag Berlin Heidelberg 2015
Hardcover ISBN: 978-3-662-46880-7Published: 01 June 2015
Softcover ISBN: 978-3-662-52545-6Published: 29 October 2016
eBook ISBN: 978-3-662-46881-4Published: 14 May 2015
Edition Number: 1
Number of Pages: XIX, 258
Number of Illustrations: 7 b/w illustrations, 16 illustrations in colour
Topics: Language and Literature