Overview
- Presents an integrated view on the strategic planning process
- Provides professionals with essential methods and tools for strategic planning
- Shows how to analyze the current situation, develop and assess options for the future, and define implementation projects
- Describes methods and tools in a concise and concentrated way and illustrates their application through examples
- Includes supplementary material: sn.pub/extras
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Table of contents (24 chapters)
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Idea of Strategic Planning
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Strategic Documents and Strategy Planning Process
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Initializing Strategic Planning
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Strategic Analysis at the Corporate Level
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Developing the Corporate Strategy
Keywords
About this book
Authors and Affiliations
Bibliographic Information
Book Title: The Strategy Planning Process
Book Subtitle: Analyses, Options, Projects
Authors: Rudolf Grünig, Richard Kühn
DOI: https://doi.org/10.1007/978-3-662-45649-1
Publisher: Springer Berlin, Heidelberg
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer-Verlag Berlin Heidelberg 2015
Softcover ISBN: 978-3-662-51603-4Published: 12 October 2016
Edition Number: 1
Number of Pages: XVIII, 277
Number of Illustrations: 120 b/w illustrations
Additional Information: Original German edition published by Haupt-Verlag, Bern, 2014
Topics: Business Strategy/Leadership, Organization, Operations Research/Decision Theory, Entrepreneurship, Management