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  • Book
  • May 2015

The Strategy Planning Process

Analyses, Options, Projects

Authors:

  1. Rudolf Grünig

    1. University of Fribourg, Fribourg, Switzerland

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    You can also search for this author in PubMed   Google Scholar

  2. Richard Kühn

    1. Institut of Marketing and Management, University of Bern, Bern, Switzerland

    View author publications

    You can also search for this author in PubMed   Google Scholar

  • Presents an integrated view on the strategic planning process
  • Provides professionals with essential methods and tools for strategic planning
  • Shows how to analyze the current situation, develop and assess options for the future, and define implementation projects
  • Describes methods and tools in a concise and concentrated way and illustrates their application through examples
  • Includes supplementary material: sn.pub/extras

Sections

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Table of contents (24 chapters)

  1. Front Matter

    Pages i-xviii
    PDF

  2. Introduction

    • Rudolf Grünig, Richard Kühn
    Pages 1-4

  3. Idea of Strategic Planning

    1. Front Matter

      Pages 5-5
      PDF

    2. Strategies, Strategic Planning and Success Potentials

      • Rudolf Grünig, Richard Kühn
      Pages 7-15

    4. Assessing Strategic Intentions

      • Rudolf Grünig, Richard Kühn
      Pages 25-31

  4. Strategic Documents and Strategy Planning Process

    1. Front Matter

      Pages 33-33
      PDF

    2. Strategic Documents

      • Rudolf Grünig, Richard Kühn
      Pages 35-40

    3. Strategy Planning Process

      • Rudolf Grünig, Richard Kühn
      Pages 41-52

  5. Initializing Strategic Planning

    1. Front Matter

      Pages 53-54
      PDF

    2. Defining the Current Strategic Businesses

      • Rudolf Grünig, Richard Kühn
      Pages 55-65

    3. Preparing the Strategy Planning Project

      • Rudolf Grünig, Richard Kühn
      Pages 67-75

    4. Stakeholder Analysis and Revising the Mission Statement

      • Rudolf Grünig, Richard Kühn
      Pages 77-83

  6. Strategic Analysis at the Corporate Level

    1. Front Matter

      Pages 85-87
      PDF

    2. Global Environmental Analysis

      • Rudolf Grünig, Richard Kühn
      Pages 89-96

    3. Analyzing the Relevant Industries

      • Rudolf Grünig, Richard Kühn
      Pages 97-110

    4. Portfolio Analysis

      • Rudolf Grünig, Richard Kühn
      Pages 111-136

    5. Diagnosing Strategic Challenges at the Corporate Level

      • Rudolf Grünig, Richard Kühn
      Pages 137-144

  7. Developing the Corporate Strategy

    1. Front Matter

      Pages 145-146
      PDF

    2. Developing and Assessing Strategic Options at the Corporate Level

      • Rudolf Grünig, Richard Kühn
      Pages 147-162
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About this book

Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company’s current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. The book is a further development of the authors’ highly successful previous publication “Process-based Strategic Planning,” which appeared in six editions.
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Keywords

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Authors and Affiliations

  • University of Fribourg, Fribourg, Switzerland

    Rudolf Grünig

  • Institut of Marketing and Management, University of Bern, Bern, Switzerland

    Richard Kühn

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Bibliographic Information

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