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Die Messung des Werbeerfolges in der Werbeträgerforschung

  • Book
  • © 1976

Overview

Authors:
  1. Michael Bender
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Table of contents (4 chapters)

  1. Front Matter

    Pages 1-11
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  2. Einleitung und Grundlagen

    • Michael Bender
    Pages 13-29

  3. Die Ermittlung physischer Werbeträger-und Werbemittelkontakte

    • Michael Bender
    Pages 30-116

  4. Die Ermittlung der Abhängigkeit von Werbewirkung und Kontakthäufigkeit

    • Michael Bender
    Pages 117-202

  5. Schlußbemerkungen

    • Michael Bender
    Pages 203-203

  6. Back Matter

    Pages 204-212
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Bibliographic Information

  • Book Title: Die Messung des Werbeerfolges in der Werbeträgerforschung

  • Authors: Michael Bender

  • DOI: https://doi.org/10.1007/978-3-662-41571-9

  • Publisher: Physica Heidelberg

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer-Verlag Berlin Heidelberg 1976

  • Softcover ISBN: 978-3-7908-0161-3Published: 01 January 1976

  • eBook ISBN: 978-3-662-41571-9Published: 14 December 2013

  • Edition Number: 1

  • Number of Pages: 212

  • Number of Illustrations: 24 b/w illustrations

  • Topics: Business and Management, general

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