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Table of contents (4 chapters)
Bibliographic Information
Book Title: Die Messung des Werbeerfolges in der Werbeträgerforschung
Authors: Michael Bender
DOI: https://doi.org/10.1007/978-3-662-41571-9
Publisher: Physica Heidelberg
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eBook Packages: Springer Book Archive
Copyright Information: Springer-Verlag Berlin Heidelberg 1976
Softcover ISBN: 978-3-7908-0161-3Published: 01 January 1976
eBook ISBN: 978-3-662-41571-9Published: 14 December 2013
Edition Number: 1
Number of Pages: 212
Number of Illustrations: 24 b/w illustrations
Topics: Business and Management, general