Overview
- Methods and tools of strategic planning are presented and illustrated
- Integrated approach to problem-solving
- Useful manual for managers of strategy management projects
- Includes supplementary material: sn.pub/extras
Access this book
Tax calculation will be finalised at checkout
Other ways to access
Table of contents (20 chapters)
-
Introduction
-
The idea of strategic planning
-
The process of strategic planning and the resulting documents
-
Strategy project planning and strategic analysis
-
Developing business strategies
Keywords
About this book
A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples.
The new edition is improved and contains new material.
The new edition is improved and contains new material.
Authors and Affiliations
Bibliographic Information
Book Title: Process-based Strategic Planning
Authors: Rudolf Grünig, Richard Kühn
DOI: https://doi.org/10.1007/978-3-662-09451-8
Publisher: Springer Berlin, Heidelberg
-
eBook Packages: Springer Book Archive
Copyright Information: Springer-Verlag Berlin Heidelberg 2002
eBook ISBN: 978-3-662-09451-8Published: 14 March 2013
Edition Number: 2
Number of Pages: XXII, 314
Number of Illustrations: 12 b/w illustrations
Topics: Management, Organization